Premium jewelry presentation. Value-focused pricing.

Auric Jewelry & Co. is the customer-facing jewelry brand behind a made-to-order collection of engagement rings, diamond tennis jewelry, chains, earrings, pendants and custom work. The goal is straightforward: give shoppers a premium-looking jewelry experience while competing hard on value.

Designed and developed with Lanier Design

Lanier Design develops jewelry concepts, CAD direction and production specifications behind the collection and custom pieces. Auric handles the customer-facing shopping, order review and communication process.

Why made to order

Many Auric pieces are made to order so shoppers can choose from available metal, size, width, length and diamond options without forcing every configuration into one fixed SKU. Exact selections are reviewed before invoicing.

Online, serving Detroit and the U.S.

Auric is an online jewelry business serving customers in Detroit, across Michigan and throughout the United States. The website does not represent a walk-in retail storefront.